i love dares. doing scary things (hello battledecks…) is fun.
University of Toronto library students seem to like dares as well – and have taken it to the next level by publicly documenting their dare in order to raise money to fight AIDS in Africa.
the dare? take photos of strangers holding a honkin’ huge “i <3 librarians” sign. the flickr stream is filled with great pix.
guerilla marketing for a good cause.

(thanks Aaron for posting about this!)

update: these photos would be extra awesome if they were licensed under Creative Commons (hint! hint!)

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